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Wednesday, 14 March 2012

Magazine Advertisement Analysis

By researching an advert of the real and successful band 'Paramore' I can understand what is needed to make a successful advert that is affective, which will help me in my project when creating an advert. 
Below is the advert I have chosen to analyse is Paramore's for the release of their new album.



I think this advert is very effective as it is very eye catching, although it is not as bright as many other adverts it there are different images within the frame which makes it effective. Many artists are unable to put too many images in one frame as it can look to crammed and overwhelming, however they have balanced the images out effectively. 
Also the ginger hair of the girl is eye catching as it stands out from the rest of the colours, she is also closer to the camera than the rest of the people and you focus your attention more on her, this is because she is the lead singer of the band Hayley William's.
The words on the advert however are in contrast to the images on the advert with it saying 'BRAND NEW EYES' the words brand new make you think everything is new, but the wood used for the background of the picture looks old and dirty, so therefore shows a contrast.
Finally unlike other adverts this one has information on it about the bands album and tells you when it is out and what it is called.
Relating this to our project
We can relate this to our project because it is quite a vintage looking image, which is what we might go for when advertising our song. Also it makes us think whether we want to overcrowd our frame or keep it simple yet effective. 


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