OK Go - 'All is not Lost'

This music video, along with others such as here it goes again are very different from most music videos. The band try to make their musi video's as memorable as possible. I recently saw this music video on a music channel on TV. The video is very confusing if not watched whilst paying attention. I think this reflects on the name of the song 'All is not lost'. If you pay attention you wont become lost, if you don't you will.
Here is the music video;